Insurance Case Study

Bestow's Strategic Growth and Profitable Customer Acquisition

Overview

Bestow, a leading digital life insurance platform, engaged Bevel Growth Services to scale customer acquisition profitably through a modern, full-funnel marketing operation. The objective was clear: break even on the first year of premiums while driving sustainable growth and building the foundation for strategic outcomes.

Strategy & Execution

Bevel implemented a tailored growth strategy using our proprietary intelligence platform, optimized attribution models, and high-intent channel orchestration. The program integrated cross-channel media, deep audience segmentation, and real-time performance feedback loops.

Channels Operated and Optimized

Paid Search
Paid Social
Programmatic Advertising
Affiliate Marketing
Partner Marketing
SEO
Direct Mail
Customer Lifecycle Marketing

Tactics Leveraged

ROAS/ROI Bidding Strategies
Cross-Device Stitching and Multi-Touch Attribution
Last-Click Attribution
Propensity Modeling and Behavioral Segmentation
Audience Targeting via Experian Partnership
Landing Page CRO and A/B Testing
Full-Funnel Conversion Infrastructure
Programmatic Whitelisting, Blacklisting, and Log-Level Analysis
Revenue-Passing to Ad Platforms for Real-Time Optimization

Results

Achieved Year-One profitability in multiple months across D2C channels
Built a scalable growth infrastructure that supported the successful acquisition of Bestow's insurance carrier

Client Testimonial

"Bevel transformed our approach to digital growth. Their data-driven strategies helped us identify opportunities we were missing and execute campaigns that delivered real ROI."
— Lena Chukhno, CRO, Bestow

Ready to scale like Bestow?

Bevel Growth Services partners with FinTech and financial services companies to unlock measurable, risk-based profitable growth using a data-first approach.

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