Health Case Study

How Helix Boosted Signups by 4X with Bevel's Precise Audience Targeting

Helix was running a fully in-house marketing operation but struggled to find net-new, high-quality customers through traditional lookalike audiences and third-party data providers.

Results in just 3 weeks

4X
Signup Rate Increase
250%
ROAS Increase
50%
CAC Reduction

Precision beats volume - the right data supercharges marketing

The Challenge

Helix (helixmwr.com) was running a fully in-house marketing operation from media buying to analytics. The team was confident in their services, but they struggled to find net-new, high-quality customers through traditional lookalike audiences and third-party data providers.

Despite spending significantly on external consultants and audience tools, Helix kept seeing a disconnect between ad impressions and real engagement. A large volume of impressions were wasted on bot traffic, mismatched audiences, or leads who quickly bounced their site.

The Solution

Bevel Growth Services stepped in to redefine their audience segmentation. Leveraging our partnerships with TransUnion and Experian, Bevel built custom audience models tailored to Helix's ideal customer profile that they could be confident in activating.

Key Strategies:

Generating a U.S. comparison baseline of Helix's ideal customer to identify core demographics
Building custom high-fidelity audience segments based on compliant consumer financial attributes, intent behavior, and demographic overlays
Marrying multiple data channels to expand upon ideal Helix cohorts
Measuring performance via Bevel's unified data set
Establishing additional audience cohorts to scale into

The Results

In just 3 weeks of activating Bevel's targeting solution, Helix saw dramatic improvements across all key metrics:

4X
Signup rate increased
250%
ROAS increased
50%
CAC dropped

What Helix Had to Say

"I will never start another company again without Bevel by my side. At Helix, we keep all marketing in-house. You can spend endlessly on analytics, funnels, etc., but all of it is a waste if your ads are not being served to the right audience... Nothing has compared to the data that Bevel can offer, which not only has accurately matched us with customers likely to sign up with our services, but in doing so, they've also heavily decreased the amount of ads that were being delivered to unqualified audiences."
— Grizz Ali, CEO, Helix

Why this matters

Helix's success is proof that precision beats volume and the right data can supercharge even the most optimized marketing teams. With strategic partnerships powering access to compliant, accurate consumer data, Bevel unlocks a targeting layer most brands simply won't reach with off-the-shelf tools or native ad platform targeting.

Want results like this?

If you're struggling to acquire customers profitably online and not confident your ads are reaching the right people, let's talk. Don't waste another dollar on misaligned audiences.

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