How Bevel Growth Services Turned a Paid Search Account Into a Scalable Profit Engine
Growth Services partnered with Insubuy, a leading insurance provider whose Google Ads program had grown inefficient over time. Despite significant media investment, the client struggled to scale profitable results.
The Challenge
Like many legacy ad accounts, Insubuy had accumulated years of overlapping campaigns, outdated ad groups, and inconsistent tracking logic. Paid Search spend had grown, but ROAS and CAC were volatile and LTV insights were lacking.
With strong seasonal shifts and multiple policy types in play, it was critical to structure the account to easily understand which products drove profitability. The structure was hampering growth. Our job was to rebuild it.
What we did
Bevel applied its proven approach to Google Ads account optimizations, beginning with a full audit of campaign structure, conversion tracking, and keyword alignment.
We restructured the account and implemented various best practices:
Consolidated campaign structure
Streamlined account organization for better management and performance tracking.
Decoupling of Branded and NonBranded keywords
Separated branded and non-branded campaigns for clearer performance insights.
Enhanced conversion tracking
Implemented robust tracking to measure true business impact and ROI.
Enabling Dynamic Search Ads
Deployed DSAs to fill keyword gaps and capture additional qualified traffic.
Purchase goal refinement
Optimized bidding strategies aligned with actual business objectives.
End-to-end LTV and CAC reporting
Comprehensive reporting on lifetime value and customer acquisition costs by product.
The Results
Over a six month period, Insubuy experienced:
What Insubuy Had to Say
"As a data-driven executive, I value partners who can go beyond surface-level optimizations to truly unlock scale. Bevel's Growth Services team brought that level of depth, especially in how they restructured our search account to drive profitable revenue on over $2M in media spend. Their strategic guidance, speed, and ability to execute like an in-house team made them a highly effective extension of our marketing function."— James Nuttall, GM, Insubuy
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