Scaling a Lender's Paid Growth Program to $17.5M in Profitable Ad Spend
Prior to launching Bevel, our leadership team led paid growth efforts for a national personal loan provider to scale acquisition across paid Search, Display, Meta, and CTV.
Results
1,000+ creative assets produced to fuel growth
The Challenge
The lender was ready to grow but needed to scale into new digital channels efficiently and with a core focus on risk metrics. Without clear visibility into how media spend impacted funded loans and repayment behavior, investment decisions lacked precision. The challenge wasn't to buy more media, it was to scale profitably, with a unified data infrastructure to guide optimizations.
The Solution
We deployed a combination of performance marketing tactics on top of a data infrastructure to unify online and offline marketing, application, and repayment data.
Key Unlocks:
Why It Worked:
This approach went beyond traditional media buying execution. We engineered a system to:
The methodologies and infrastructure we developed established the early framework for what would pivot and evolve into Bevel's systematized approach to measurable, scalable growth.
Looking to scale your lending business?
Connect with our Growth team to discover how we can help you achieve similar results.
Schedule a chat